| Full Name | Sara Davies MBE |
| Height | Approximately 5 ft 8 in (173 cm) |
| Date of Birth | 23 April 1984 |
| Age | 42 years old in 2026 |
| Birthplace | Coundon, County Durham, England |
| Nationality | British |
| Birth Name | Sara Johnson |
| Profession | Entrepreneur, businesswoman, investor, television personality, presenter and author |
| Famous For | Founder of Crafter’s Companion and former Dragon on BBC’s Dragons’ Den |
| Net Worth | Estimated around £37 million; exact personal wealth has not been officially confirmed |
| Main Source of Wealth | Crafter’s Companion, business investments, television work, product development, presenting and publishing |
| Business | Crafter’s Companion, founded in 2005 while she was studying at university |
| Education | University of York — Business Management, First-Class Honours |
| Career Started | 2005, when she launched Crafter’s Companion |
| Parents | Frank and Susan Johnson |
| Siblings | Younger sister Helen |
| Family Background | Raised in an entrepreneurial family; her parents operated businesses in County Durham |
| Husband | Simon Davies |
| Married | 2007 |
| Children | Two sons, Oliver and Charlie |
| Hair Color | Blonde |
| Eye Color | Not reliably confirmed |
| Weight | Not reliably confirmed |
| Nickname | No widely established official nickname |
| Crafter’s Companion Founded | 2005 |
| Original Product | The Enveloper, a tool designed to help crafters make envelopes for handmade cards |
| Business Achievement | Built Crafter’s Companion from a university startup into a global craft business |
| Dragons’ Den Debut | 2019 |
| Dragons’ Den Recognition | Youngest female investor to join the panel at the time |
| Strictly Come Dancing | Contestant in 2021 |
| Strictly Partner | Aljaž Škorjanec |
| Strictly Live Tour | Participated in 2022 |
| MBE | Awarded in 2016 for services to the economy and business |
| Television Work | Dragons’ Den, Strictly Come Dancing, BBC Morning Live, Ultimate Wedding Planner and Making It with Sara Davies |
| Author | Yes — published business and craft books, including We Can All Make It and Craft Your Year |
| Podcast | Co-host of Mind Your Business with her sister Helen |
| Hobbies & Interests | Crafting, creativity, dancing, fashion, home projects, family activities and entrepreneurship |
| Instagram | @saradaviescc |
| Social Media | Active on Instagram, Facebook, TikTok and LinkedIn |
| Recent Business Development | In 2025, Sara took control of Crafter’s Companion following its administration and worked on restructuring the business |
| Career Highlight | Turning a student business idea into an international craft brand while becoming a recognised television entrepreneur |
| Overall Career | Sara Davies built her reputation through entrepreneurship, growing Crafter’s Companion from a university project into an international craft business before expanding into television, investing, publishing and public speaking. |